Asset Management

Everyone is a manager. That is a fact. We each manage the assets that we have or that are available to us. As salespeople what are our assets? You should keep a list of yours and review it from time to time to see what you have that you are not using or under-using. They could include;

• Time - How much each day do you devote to your goal.
• Territory - How much ground is yours (so to speak).
• Company - How much back up do you have. Includes customer service, receptionist, credit manager, service, etc.
• Reputation - Yours and your company.
• Physical sales assets - literature, samples, website, YouTube, etc.

There are many other things we manage, but this is a start. Now look at each item; make an honest assessment of how well you manage that asset. Be honest or the drill won't benefit you.

For instance.....your company; Have you talked to everyone in your company that has impact on your customer. Do they like you; are they inclined to help you. Have you discussed your strategy with them so they know how they can help. Think about it...you are just part of the customer experience.

Now on to your list....