- Building websites
- SEO - Search Engine Optimization
- Drip Marketing
- Local vs National efforts
As I decide how I will go forward with my professional goals (which I have branded +G21 Buzz) I am reminded that good customer service is a the heart of every successful campaign. One of the podcasts that I listen to on a regular basis is starting a new series around the topic of building customer concentric websites vs client concentric. The dilemma is the client is your customer not his or her customer. If the client asks for design or function that will clearly not give the users of the site a good experience......how hard should we argue the point with our customer?
The client is the person we are trying to satisfy. However, is their satisfaction based in having the site exactly like they want or in having the site perform for them as they hoped.
Seems like an easy question and most gains are made in the long run. However, you had better be sure of what you can deliver if you have this argument with a client....you could deliver something that is not what they want nor does it do what they need.
