Fold Over Mailer - Advertising

MailerBack, a photo by g21photography on Flickr.

G21 created this for Mighty Lift. It folds and the postage and mailing lable is affixed. The other side will change each month for whatever they choose to advertise.

Mighty Lift Catalog

We just finished a new 48 page catalog for Mighty Lift. They have added a lot of new products and since they have not updated their printing for a while; we updated their logo and had to re-shoot some of their product photos. Big project ....it's at the printers now. Here is the cover....

G21PostCardWeb

G21PostCardWeb, a photo by g21photography on Flickr.

I created this postcard to be a mailer and a handout for G21. Shows some of the recent work.

WinePassport

WinePassport, a photo by g21photography on Flickr.

Product photo shot for a customers website.

Public Relations Nightmare for Google Search

The following is from the FKM Agency blog but is of interest to anyone doing SEO.

Hello fellow search geeks,

This is TOTALLY worth the read. (warning: it’s a long article): A Bully Finds a Pulpit on the Web

For those of you that don’t want to read the entire article, here’s a quick summary:

The article features a website, it’s owner and more then a few irate (understandably so) customers. Essentially, the owner of the site is making a point to capitalize on negative online feedback in order to increase his search rankings (thus traffic and sales).

From an SEO perspective, the guy is playing the system well. He has recognized that his customer service and product are below par and customers are leaving negative feedback online. However, when a customer does this, they often link to the site and mention a product or products that they purchased. This provides a link back to the website, which enhances the websites natural search presence.

Google is just a small part of the colossal fail that lets a guy like this thrive. All those other companies that are listed in the article are also somewhat responsible (his hosting company, the credit card companies, eBay, etc.)

The biggest issue here is that consumers are not doing the research before buying from a company. Just looking at the website for 2 minutes, I know that I would not buy from them. Why?

• Designer goods for low, low prices. That’s the first clue
• Second, the “reviews” are canned - and there are not reviews on a product by product basis. That’s now a basic for any e-commerce website.
• The About Us page content - that’s basically canned content
• They don’t link to FB or any other social networking sites - which would allow for real consumers to provide feedback
• Product images - this one is a little harder - but when you can see the reflection of someone in a product image for a ($300+ item), unless it’s on eBay, run away.

Consumers really need to do their own due diligence before buying from a new vendor. I rarely buy from sites that I’ve never heard of and I ALWAYS Google the site’s name before I make the purchase, particularly if it’s for a big ticket item. And bottom line, if it’s a designer product being sold for half the price, do the research unless you want to tangle with guys like this.

Asset Management

Everyone is a manager. That is a fact. We each manage the assets that we have or that are available to us. As salespeople what are our assets? You should keep a list of yours and review it from time to time to see what you have that you are not using or under-using. They could include;

• Time - How much each day do you devote to your goal.
• Territory - How much ground is yours (so to speak).
• Company - How much back up do you have. Includes customer service, receptionist, credit manager, service, etc.
• Reputation - Yours and your company.
• Physical sales assets - literature, samples, website, YouTube, etc.

There are many other things we manage, but this is a start. Now look at each item; make an honest assessment of how well you manage that asset. Be honest or the drill won't benefit you.

For instance.....your company; Have you talked to everyone in your company that has impact on your customer. Do they like you; are they inclined to help you. Have you discussed your strategy with them so they know how they can help. Think about it...you are just part of the customer experience.

Now on to your list....

Continue Touching

There is an old saying in the editorial world about story writing.

First...You tell them what you are going to tell them.
Next...You tell them.
Last....You tell them what you told them.

Stay on message.

Good selling