Sunday, January 13, 2013

Who Do We Design For?

I have spent the last year acquiring knowledge and skills about web development and online marketing. There are many ways to apply these skills;
  • Building websites 
  • SEO - Search Engine Optimization 
  • Drip Marketing 
  • Local vs National efforts


 As I decide how I will go forward with my professional goals (which I have branded +G21 Buzz) I am reminded that good customer service is a the heart of every successful campaign. One of the podcasts that I listen to on a regular basis is starting a new series around the topic of building customer concentric websites vs client concentric. The dilemma is the client is your customer not his or her customer. If the client asks for design or function that will clearly not give the users of the site a good experience......how hard should we argue the point with our customer?

The client is the person we are trying to satisfy.  However, is their satisfaction based in having the site exactly like they want or in having the site perform for them as they hoped.

Seems like an easy question and most gains are made in the long run.  However, you had better be sure of what you can deliver if you have this argument with a client....you could deliver something that is not what they want nor does it do what they need.

Wednesday, February 8, 2012

Internet Search Continues to Change

I published this article in February of 2012.  In light of #Hummingbird and other changes I reviewed the advice contained here and found the basics never really change....see for yourself........

My efforts on behalf of my customers revolve around the same issues that have always confounded business owners/managers. How to present your products or services to the right people, at the right time and give them a clear path to doing business with you.

  • Internet Marketing History - Like most new things, the internet was over-hyped and could not deliver in the early 2000s. Many of you tried things (that cost a lot of money) and didn't work or other marketing had better ROI. In many conversations now I hear "the internet just doesn't work in our industry". Well - it works for your competitor. And they are getting better at it every day.

  • Then & Now - There was a time when the "yellow pages" was a must for a local business owner. I was in over 13 books at one point with my company. Their value today is almost non-existent to most B to B companies. I pumped a lot of money into trade shows. Today you have a trade show anytime you want (and it is a lot more comprehensive). Direct mail was once a driver for business...today it is used to drive clients to your website.

  • The New Minimum - We know that industrial customers buy differently than retail customers. Pew Research tells us that 97% of industrial buyers use search at some point in the selection of a vendor.
    • You must be there - if you do not have a professional website with excellent content - you don't exist to a huge segment of the population.
    • You must be found - seems like something I shouldn't have to say, but you would be surprised how many companies spend a lot of money with web designers and no one gives a thought to marketing it or making it search friendly. Like printing a beautiful catalog and sitting it on the interstate...hoping someone will find it.
    • Your content must be relevant - clients who wind up on your site must see or easily find what they need to complete their task. Location, hours of operation, product specifications, easy ways to contact you are all absolute minimums...more is expected.
To those who understand and correctly use the internet it is the most cost effective tool ever available to a business person. I would love to help you navigate these very productive waters. It begins with a conversation.....email me...Ron Gilleland ... or hook up on G+ G21 Buzz

Thursday, January 12, 2012

Stop Protect IP and SOPA

Your congress...our congress is about to make a mistake that will take years to unravel. It will put us on a censorship track that we badmouth other countries for. This video explains it .... watch...this is serious.

PROTECT IP / SOPA Breaks The Internet from Fight for the Future on Vimeo.

Friday, December 30, 2011

Happy New Year -

This is a favorite because my mom used to sing this .....it was a part of her "coming of age". It was released in 1947 and made popular by Ella Fitzgerald. This version by Zooey Deschanel & Joseph Gordon-Levitt is blowing up all over the internet..... Enjoy
What are you doing New Years Eve

Thursday, December 29, 2011

The Web Runs 24/7 - Traffic of all types.

Google+ user Liza Sperling "Seesmic" posted the following;

Every 60 seconds -
-More than 168 million emails are sent
-695,000 status updates and 510,040 comments are published on Facebook
-Google serves more that 694,445 search queries
-370,000+ minutes of voice calls done by Skype users
-20,000 new posts are published on Tumblr
-13,000+ hours of music streaming flows from Pandora
-More than 13,000 iPhone apps are downloaded
-6,600 images are published on Flickr
-600 videos (about 25 hours of content) are uploaded to
YouTube

See full post with cool infographic....

Thursday, December 15, 2011

Search Trumps Social - Confirmed Again

According to a new report from the Pew Institute - even when looking for a bar or restaurant only 3% of responders use social media to find a place to eat or drink. I find that amazingly low given the amount of talk and things written about the need for business to "go social". My rule of thumb has been if it is B-to-B then social is unnecessary. If it is B-to-C then maybe. But this makes me question even that. We all have to remember...when there are vast amounts of money trying to convince us to do something...be careful. Here is an excerpt from an article at www.SearchEngineLand.com

Restaurants, Bars & Clubs, Internet Rules
When it comes to finding information about bars, restaurants and clubs, 51 percent use the internet overall, with this breakdown:

search engines – 38 percent
specialty websites – 17 percent (e.g., Yelp, though that was not specifically identified)
social media – 3 percent (social networks and Twitter)

As for offline media, the breakdown is this way:
31 percent use newspapers (print [26 percent], online [5 percent])
23 percent word of mouth
8 percent rely upon local TV (traditional, online)

Monday, December 5, 2011

First Impressions Help or Hurt Us

From FindHow.com
Most people will judge you within the first second of meeting you and their opinion will most likely never change. Making a good first impression is incredibly important, because you only get one shot at it.

Princeton University psychologist Alex Todorov and co-author Janine Willis, a student researcher who graduated from Princeton in 2005 had people look at a microsecond of video of a political candidate. Amazingly, research subjects could predict with 70-percent accuracy who would win the election just from that microsecond of tape. This tells us that people can make incredibly accurate snap judgments in a tenth of a second.
How can you ensure people are judging you accurately and also seeing your best side? You never want to give people an inauthentic impression — many people can intuitively feel if someone is being fake immediately. However, any time you meet someone for the first time, you always want to start on the right foot. Here are a few ways you can make sure people’s first impression of you is a good one:

1. Set an intention. The most important thing to do for giving a good impression is to set your intention. This is especially important before any kind of big event where you would be meeting a lot of people — i.e. conferences, networking events or friend’s parties. As you get ready or when you are driving over think about what kind of people you want to meet and what kind of interactions you want to have. This can be an incredibly grounding experience and works very well to focus on what kind of energy you want to have for your event.

2. Think about your ornaments. Clothes, make-up, jewelry, watches and shoes are all types of ornamentation and people definitely take these into account when making initial judgments. I highly recommend getting some of your favorite outfits or ornaments together and asking friends you trust what they think of when they see them. For many men, they do not realize that their watch can say a lot about them. For women, purses and large earrings or jewelry can also indicate a lot to a new person they are meeting. Make sure that what you are wearing and how you do your hair or make-up says what you want it to say to the people you are meeting for the first time.

3. Be Conscious of Your Body Language. Body language is a crucial part of first impressions. Everything from your posture to how you carry yourself to the way you’re angling your body. Often, simply being aware of your body language can result in immediate improvements. Another way to examine your body language is to look at yourself on a video walking around a room. Subconscious cues to keep in mind include noticing where you point your feet, the position of your shoulders, and the way you shake hands.

4. Avoid bad days. People who go to cocktail events or mixers after having had a bad day typically continue to have a bad day. If you are in a depressed or anxious mood, others will pick up on this from your facial expressions, comments and body language. If you’re having a bad day, stay home! Otherwise, find a way to snap yourself out of your bad mood. I find working out or watching funny YouTube videos before events often gets me in a more social, feel good mood.

5. Be interested and interesting. If you are truly interested in meeting people and are open to learning about who they are, they will get this in a first impression. We have all had the experience of meeting someone and knowing instantly that they were dragged here by a friend and are just waiting to get out the door and head home. When you are meeting people for the first time approach others with a genuine interest in who they are. This is often contagious and you will have better conversations and lasting connections when you are interested because they become interested.