The Bible says "to he that is faithful in little, much will be given". That is a truth that is universal. When we hold ourselves and our services out to the people we are targeting - the opportunity and our services sometimes do not match.
Have you ever had a potential customer call and ask for something you don't really do? If you just say "we don't deal in that" you are missing an opportunity to partner with your customer. Do a little research and find someone to direct them to. A call back to the buyer saying..."I checked around and everyone seems to like XYZ....here is their number." will be remembered when your email blitz or your phone campaign is forgotten.
Help anytime you can....not just when you have nothing else to do and maybe "much" will be on the way.
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