One of the old tools in marketing and advertising is getting a new lease on life. That is the reference or recommendation. In the electronic world anybody can look like a Fortune 500 company. Anybody can, and does, claim the best service..the lowest prices..the most satisfied customers.
I just did a very broad search on "material handling customer service". In the two lines of text that Google extracts, a type of abstract, almost every listing claimed great or the best customer service. Many times as you drive into the site that will be the only mention of customer service...no back up. I managed a company once and put a banner over our CPU area with the logos of our customers. The banner read..."Our Customers are the Greatest Companies in the World". It gave all who saw it a confidence in our abilities. The owner made me take it down because he didn't want anyone to know about who we were selling to. The fact that there were 25 to 30 vehicles a day visiting, each with logos on the side apparently didn't compromise our stelth mode. I wasn't there long.
A real live customer saying good things about you has impact. You beating your own drum does little. After all the Chairman of General Motors says they have paid off the loan. You believe that?
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