Lets see...so far in our little action series we have....
Know who you customer is...
Know what your customer values...
You are going to think I am out of my mind on the next one...
Know who your customer's customer is..
Some of the pressures coming at you from your customer could possibly be from his/her customer. Now if you can identify this situation; you can truly become a partner with them to satisfy the end user. We need to understand that one's customer can be from inside or outside of their own company. In the case of a reseller, the customer is the end user. But if the customer is an end user then his customer might be his boss...CEO...CFO or even department head.
Most of us have customers that are not apparent and satisfying them is important to our job, our career...our life. Identify your customer's customer, it might earn you an inside track.
Good selling,
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment