Setting up the navigation and layout and other design decisions for your website should be done with the user in mind first but followed closely by considerations for maximizing its ability to be found by the search engines. SEO (search engine optimization) is changing as are the benefits of being a well optimized site. Google changes the rules regularly as it tunes itself to improve it's product (search). But the customers are changing at the same time. Depending on where they are in their personal use of web tools they are all moving towards greater use and more dependence on electronic search results. Keeping track of both factors is crucial to competing in a world where having a strong web presence is no longer optional.
Surprisingly, a lot of large companies are not quick to see these changes and fall behind. They spend huge amounts on the sites and the marketing and don't use the latest knowledge in their efforts. A much smaller company can spend a much smaller amount and rank well or even dominate a market-space simply by paying attention and making effective use of search engine optimization..
No comments:
Post a Comment