User Experience is Google's Target

I have been watching the blogs writing about the changes that Google has made over the last couple of months and you just have to smile.

Google Hummingbird

Because Google doesn't explain itself, any action they take is "spun" by a huge community. That community is populated mostly by self-proclaimed experts who, for the most part, want to profit from their pseudo-expertise. There are a few of the community who really study, analyze & interpret Google's actions and write about the underlying intent and give global advice.  The surprise here is that over time the advice is consistent.

Google values good original content that answers the "searchers" questions. There are presentations that make for a better user experience and Google values those. There are online tools and communities that testify to a company's (or individual's) authority or true involvement in a subject or solution...Google values those.

As a small business person you are constantly being contacted by SEOs & marketers that tell you that if you will write a check they can guarantee you top billing in Google.  RUN....it's a lie.  You will figure it out but you will waste time and money.

SEO is a skill-set, not a magic bag.  You study your customer, please them and you will please Google.

#seo #hummingbird  #smallbusiness