• Product information in searchable format
• Service information
• Technical specs (details)
• Contact information
• Performance data
• Company information
Current customers will use your website for phone numbers, hours of operation, credit cards honored or even directions.
Knowing this, it makes sense to use this interaction (a customer or potential customer...on your website) to showcase new products or deep content for even better customer service. Also this is a perfect time to instill confidence and credibility in your company.
How can we know .....we track....
We use Yahoo Analytics Developer edition which we have branded “CatStat” which is Catalog Statistics for short. Used appropriately it gives us great data that we use to assist our clients.
This extensive tracking gives us useful information to further expand the products and deep content that our clients demand. Our catalog application “Catalog Explorer” populates this deep content with rich attribute selection capabilities.
It all starts with the goal of adding value for your new prospective clients and your existing client base. The design pulls them deeper into the site.
New sites with the Catalog Explorer application.
http://www.promor.com/
And last but not least our Catalog Explorer with CASTERS.
demo.catalogexplorer.com
As mentioned we do have the populated Generic Caster Catalog Content available as well.
http://proofs.visualapp.com/casters/catalog/Catalog.aspx
A selection on any product here would drill down to a specific product. That product would have all the information (including multiple photos) the customer would need to make a decision. A couple of clicks and they have a printed page of specs to turn in for a PO, or a couple of different clicks and they send an email to you with questions or quote request.
Follow the links on this blog or contact me or any of the folks over at Visual Applications. We can go over the catalog or any other web service you might be interested in.
Good selling.
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